SMS and email marketing are powerful tools for reaching and engaging with customers, but they serve different purposes and complement each other differently. In this post, we'll explore how to use SMS marketing as a complementary strategy to email marketing to help you reach your target audience and grow your business.
First, let's examine the differences between SMS marketing and email marketing. SMS marketing, or text messaging marketing, is a direct, immediate, and personal way to reach customers through mobile devices. SMS messages have a 98% open rate, which means that almost all text messages get read within minutes of being received. On the other hand, email marketing is a more indirect, less immediate, and less personal way to reach customers through their email inboxes. Email open rates vary widely depending on the industry and the quality of the email, but they are generally lower than SMS open rates.
So, how can SMS marketing be used as a complementary strategy to email marketing? The key is to use SMS messages to supplement, enhance, and drive email campaigns. Here are a few examples of how you can use SMS marketing to complement email marketing:
Use SMS messages to confirm email opt-ins: When someone signs up for your email list, send them a quick text message to ensure they opt in and thank them for joining your list. This helps to build trust and establish a personal connection with your new subscriber.
Use SMS messages to remind customers of upcoming email campaigns: Before you send out an email campaign, send a quick text message to remind your customers to expect an email from you. This helps to increase the chances that your email will be opened and read.
Use SMS messages to drive email engagement: If you notice low email open & click-through rates, send a quick text message to encourage your customers to open and engage with your email.
Use SMS messages to send exclusive offers and discounts: Send exclusive offers and discounts to your SMS subscribers that are unavailable to your email subscribers. This helps to increase engagement and loyalty among your SMS subscribers.
SMS marketing and email marketing are powerful tools for reaching and engaging with customers, but they serve different purposes and complement each other in different ways. You can reach more customers, increase engagement, and grow your business by using SMS messages to supplement, enhance, and drive email campaigns.
In conclusion, SMS marketing can be valuable to your email marketing strategy. It can help increase open and click-through rates, build trust, establish personal connections, and drive customer engagement and loyalty. So, it's always good to have both SMS marketing and email marketing as a part of your overall marketing strategy