Email and SMS marketing are great ways to reach customers and promote your products or services. However, to ensure that your message is received and read, sending it at the right time of day is essential. In this blog post, we'll discuss the effectiveness of sending email and SMS marketing at the right time of day and how you can use this to your advantage.
When it comes to email marketing, the best time to send your messages can vary depending on your target audience and their habits. According to research, the best times to send emails are during the weekdays, with Tuesday, Wednesday, and Thursday being the most popular days. The best times to send emails during the weekdays are usually in the morning, around 8-9 am or in the afternoon, around 2-4 pm. The best time to send emails on weekends is usually in the morning, around 10 am.
SMS marketing is different from email marketing. With SMS, the best time to send your message is usually during the day, when people are most likely to check their phones. According to research, the best times to send SMS messages are between 10 am and 4 pm, with the peak time being around 2 pm.
It's also worth noting that the time of day also depends on your specific audience. For example, emailing during working hours is more likely to be successful if you're targeting working professionals. On the other hand, if you're targeting students, the best time to send an email or SMS is likely to be outside of class hours.
In conclusion, sending email and SMS marketing at the right time of day is crucial for ensuring that your message is received and read. The best times to send emails are usually during the weekdays, in the morning or afternoon, with the peak time being around 8-9 am and 2-4 pm. For SMS marketing, the best time to send your message is usually during the day, between 10 am and 4 pm, with the peak time being around 2 pm. Remember that the time of day can also depend on your specific audience, so it's essential to consider their habits and schedule when planning your email and SMS marketing campaigns.
