How online orders only account for a small percentage of overall orders for retailers and how retailers must account for orders that occur in-store for the overall marketing efforts.
As the world becomes increasingly digital, more and more retailers focus on e-commerce and online sales. However, it's important to remember that online orders only account for a small percentage of overall orders for retailers, and retailers must also account for in-store orders for their overall marketing efforts.
According to recent data, online sales only account for around 10-15% of overall retail sales. This means that the majority of orders still occur in-store. This is important for retailers to remember when creating marketing campaigns and strategies. While it's important to focus on e-commerce and online sales, it's critical to remember that in-store sales are still a significant portion of overall sales.
One way retailers can account for in-store orders is by creating in-store promotions and marketing campaigns. This can include in-store displays, product demonstrations, and in-store events. These promotions and campaigns can drive foot traffic to the store and increase sales.
Another way retailers can account for in-store orders is by creating a seamless omnichannel experience. This means that retailers should create a consistent brand experience across all channels, whether it's online or in-store. This can include consistency in branding, messaging, and pricing. By creating a consistent experience across channels, retailers can help to build trust and credibility with customers and ultimately increase sales.
Retailers should also take advantage of the data they have on their customers' purchase history, browsing behaviour and other data to personalize their in-store experience. This can include personalized recommendations, targeted promotions, and tailored marketing campaigns. By personalizing the in-store experience, retailers can create a more engaging experience for customers, ultimately driving sales.
In conclusion, while e-commerce and online sales are becoming increasingly important for retailers, it's important to remember that online orders only account for a small percentage of overall orders. Retailers must account for orders that occur in-store for their overall marketing efforts. This can include creating in-store promotions and marketing campaigns, creating a seamless omnichannel experience, and personalizing the in-store experience. By accounting for in-store orders, retailers can increase sales and ultimately achieve success in their business.
